https://charleneluii.com/services daily 0.75 2024-02-15 https://charleneluii.com/about daily 0.75 2024-11-12 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/4ad0cd2f-0976-4bcd-b00a-431011c3dae4/export_livePhoto_image.JPG ABOUT - Hey, I’m Charlene. You can simply call me Cha. With a robust background in advertising and a proven track record of leading successful, revenue-generating design and marketing projects, I excel in blending creative design with strategic marketing initiatives. My experience spans across top-tier clients like LINK Property, JCCAC, L'Oréal Paris, Cartier, and P&G, where I've crafted impactful B2B and B2C online and print campaigns. I am deeply committed to creating brand identities and user-centric designs that not only enhance user experience but also drive market growth. My international exposure and collaboration skills, refined through global project management, complement my marketing strategy prowess. With expertise in Advertising, Branding, TVC Production, Content Creation, UX/UI Design (Google Certified), and a strategic marketing vision, I am poised to contribute significantly to any marketing team, leveraging creative insights to achieve business objectives. https://charleneluii.com/contact daily 0.75 2021-10-09 https://charleneluii.com/home daily 1.0 2024-03-23 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/1632735758370-OK80B1H2M5FASALTI8KM/_DSF7532.jpg Home https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/666a452b-79e8-4e1a-8879-832b17de3ea3/OF+Noah.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/1632886641372-6YCRC6YPXRCOK09BFBKC/client-logopsd14.png Home https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/1632886593771-FA7FOF045M7BUTL233C8/client-logopsd13.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/1632886690778-ZS6S6I8K4TDX0T26GTVJ/client-logopsd9.png Home - 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PolyU Building and Real Estate undergraduate degree application call-for-action Campaign https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/961d7f62-41f7-4f48-a9bc-7da397192d90/95b8e4115126107.60487f7070b77.jpg Ads / Branding / KV - PolyU Building and Real Estate undergraduate degree application call-for-action Campaign https://charleneluii.com/ads-branding-kv/miyas-work-print-design-and-photography monthly 0.5 2022-05-16 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/1f55f64a-21cf-4e66-9fb4-1fe18b6577b5/0Z7B4816-2.jpg Ads / Branding / KV - Miya's Work https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/9211af80-1795-4eaa-b7dd-5b0d7f23daad/0Z7B4843.jpg Ads / Branding / KV - Miya's Work https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/b7ab75a4-f004-4c19-865a-721265fff89e/0Z7B4931-2.jpg Ads / Branding / KV - Miya's Work https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/526bb374-c9ed-4ce0-9f65-436ab37f762b/0Z7B4869-2-4.jpg Ads / Branding / KV - Miya's Work https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/cdeed4e4-8d60-4185-8a07-8d2ff6267f57/43e2b665541097.5af84173530c6.jpg Ads / Branding / KV - Miya's Work https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/4f2d18b7-e09c-458b-9afa-c1b3f0cca296/c1cd1465541097.5af8417351b8d.jpg Ads / Branding / KV - Miya's Work https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/52bd36bd-9c12-40bc-8b39-f5a2ce621790/f2c93b65541097.5af8417352945.jpg Ads / Branding / KV - Miya's Work https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/3b6e22c9-3233-4c17-8574-6dc35f97cfd6/5e322c65541097.5af8417352308.jpg Ads / Branding / KV - Miya's Work https://charleneluii.com/ads-branding-kv/levelmindhkjc-brand-identity monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/ad7f2e46-d4c1-4a6b-aa95-ca1a6f51c2d6/d081a1102129811.5f2f97366d9b8.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/9c6d05ee-9e60-4578-bcfb-49986c20de80/9521a0102129811.5f2f97366bc50.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/33c3df62-3707-4a62-be0f-eb4cf3856685/ee0412102129811.5f2f97366afc8.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/df31715d-fded-4eeb-815e-a1c95fcf50a3/fe7955102129811.5f2f97366c396.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/ffbf5724-21eb-479e-84d2-e6e1ad2a92f1/8f15ce102129811.5f2f97366d28b.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/c8c2966e-ab64-4bfc-ba17-c8dc4201c0fb/ced736102129811.5f2f97366cb0b.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/1500a5aa-1649-4504-97c0-0bab04f50734/4c1539102129811.5f2f97366aa9c.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/7149c520-f81f-491a-974c-0d2b6185dea5/8bce30102129811.5f2f97366b70c.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/63ae0ce1-1e64-48f8-b075-045cffd2e9fa/973532102129811.5f2f973669c46.jpg Ads / Branding / KV - LevelMind@HKJC Brand Identity https://charleneluii.com/ads-branding-kv/hkma-100-years-logo-design monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/96af2ce3-b880-414b-b5e7-ded3f2e21d2d/7219b591644213.5e379318246cd.png Ads / Branding / KV - HKMA 100 years logo design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/6c079335-9e01-48ca-8de3-292d2379e136/9b7eaf91644213.5e37931824e67.png Ads / Branding / KV - HKMA 100 years logo design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/1fb44324-f9b1-458c-8a91-516a4036e5f3/844e5291644213.5e379318255ca.png Ads / Branding / KV - HKMA 100 years logo design https://charleneluii.com/ads-branding-kv/link-reit-corporate-video monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/afa8ffbb-2b0d-4729-ad68-d45ed74a5e54/Link_cooperate_storyboard_aw-01.jpg Ads / Branding / KV - Link REIT Corporate Video 01 | We see an artist at work creating a large string art piece (A Brighter Future). https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/7699d008-fc72-4dec-a13e-90229aa19e40/Link_cooperate_storyboard_aw-02.jpg Ads / Branding / KV - Link REIT Corporate Video 02 | Suddenly he gets a moment of inspiration. We then see him out in the open gathering balls of string in a Link venue open area. https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/027ec9ed-a809-432d-b6f2-24f2c2d3340a/Link_cooperate_storyboard_aw-03.jpg Ads / Branding / KV - Link REIT Corporate Video 03 | People gather to watch as he starts to work out a large scale installation piece. One by one he gets people involved to help. https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/d21a55c6-7ca1-4f8e-944d-8b18986e4883/Link_cooperate_storyboard_aw-04.jpg Ads / Branding / KV - Link REIT Corporate Video 04 | He starts to line then up in a circle…people want to join in the fun. He then proceeds to link them all together by running the string around their hands. https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/c7e415d4-c27b-4c26-ad7d-5054114d25f2/Link_cooperate_storyboard_aw-05.jpg Ads / Branding / KV - Link REIT Corporate Video 05 | Eventually we see a wider shot to reveal he has created a huge human installation which is the same as the piece he was creating in his studio. We end by seeing the final art piece on a wall. https://charleneluii.com/ads-branding-kv/uka-x-how-online-video-production monthly 0.5 2021-10-06 https://charleneluii.com/ads-branding-kv/lmk-menu-design-and-photography monthly 0.5 2021-10-06 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/7ab51b55-178c-45fc-955f-f1d09353cfb4/LMK_menu_design_content_v4_part1-OP-01.jpg Ads / Branding / KV - LMK Menu Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/e195da95-4acf-446a-a925-8cea7f5d162b/LMK_menu_design_content_v4_part1-OP-03.jpg Ads / Branding / KV - LMK Menu Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/3e6c8952-2589-4443-b066-6eeed561103c/LMK_menu_design_content_v4_part1-OP-04.jpg Ads / Branding / KV - LMK Menu Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/ad4f351b-659c-492b-807f-de4d315f97fd/LMK_menu_design_content_v4_part1-OP-05.jpg Ads / Branding / KV - LMK Menu Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/c6fcc087-f755-457a-ad14-4fc13485642f/LMK_menu_design_content_v4_part1-OP-06.jpg Ads / Branding / KV - 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Noah HK Christmas 2023 Campaign https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/81f51345-8a02-4114-b9b5-99633f664966/Screenshot+2024-03-10+at+2.11.01%E2%80%AFPM.png Social Content - Noah HK Christmas 2023 Campaign https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/8a819ac8-2a0e-4a80-b877-6568ec2094b6/%5BHK%5D+Christmas+-+Better+Mood-1.png Social Content - Noah HK Christmas 2023 Campaign https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/73fff47d-e8d2-41f5-88b7-4b65dc2e42b3/Screenshot+2024-03-10+at+2.10.24%E2%80%AFPM.png Social Content - Noah HK Christmas 2023 Campaign https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/f5c93b53-e10d-43b3-8fb2-bf350ba6dbf7/%5BHK%5D+Christmas+-+Better+Scent-1.png Social Content - Noah HK Christmas 2023 Campaign https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/046eaf68-cc1b-4309-a1d0-d3285a4c7c07/Screenshot+2024-03-10+at+1.34.42%E2%80%AFPM.png Social Content - 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Maxim Mid-Autumn Social Media Campaign https://charleneluii.com/social-content/openup-content-design monthly 0.5 2024-03-10 https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/48cc08c5-ac64-4d67-b6b5-929267e7affa/2c31db91644617.5e3799ea030dd.png Social Content - OpenUp | Social Media Content Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/58b4bb7a-71d3-4bac-8eef-8b14ea2ef792/87849e91644617.5e3799ea70d75.png Social Content - OpenUp | Social Media Content Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/b8ef80ee-e9c6-4e22-a192-d9eeb854d1a3/83276491644617.5e3799ea713b4.png Social Content - OpenUp | Social Media Content Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/3e2582ce-9ec9-43e5-bf3e-0bc5841999a6/38610191644617.5e3799ea01587.png Social Content - OpenUp | Social Media Content Design https://images.squarespace-cdn.com/content/v1/61517489e491d90282e4caf8/cab52561-3261-43d7-b837-fb0197aef632/bdc16191644617.5e3799ea00488.png Social Content - 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