Hey, I’m Charlene.
You can simply call me Cha.
With a robust background in advertising and a proven track record of leading successful, revenue-generating design and marketing projects, I excel in blending creative design with strategic marketing initiatives. My experience spans across top-tier clients like LINK Property, JCCAC, L'Oréal Paris, Cartier, and P&G, where I've crafted impactful B2B and B2C online and print campaigns.
I am deeply committed to creating brand identities and user-centric designs that not only enhance user experience but also drive market growth. My international exposure and collaboration skills, refined through global project management, complement my marketing strategy prowess.
With expertise in Advertising, Branding, TVC Production, Content Creation, UX/UI Design (Google Certified), and a strategic marketing vision, I am poised to contribute significantly to any marketing team, leveraging creative insights to achieve business objectives.
Education
BA (Hons) in Advertising
Technological and Higher Education Institute of Hong Kong
GCE A-Level
Brockenhurst College
Other
Google UX Design Professional Certificate
Experience
present
Freelance Art Director
Jun 2025 - Aug 2025
ASL // UX/UI DESIGNER (CONTRACT)
July 2024 - Nov 2024
Zlashy // Digital Senior Art Director
Dec 2022 - Dec 2023
Ordinary Folk (Noah & Zoey) // Art Director
August 2021 - Dec 2022
SSHK // Art Director
December 2020 - August 2021
Grey Group // Senior Graphic Designer & Art Director
August 2019 - November 2020
Kymechow Communications Limited. // Senior Graphic Designer
July 2017 - June 2019
Ink Brand Consulting & Design Limited // Designer
July 2016 - June 2017
A Green Hill Communications Limited // Associate Art Director
Internship
Intern @ Ogilvy & Mather Redworks // TurnPlus Creative Limited // cccdi ltd // Espressu
Creative & AI tool
Figma | Adobe Creative Suite | Figma |ChatGPT 2 | nano banana | Seedance | Capcut
AI Agent
Manus | Grok
Marketing
SEO & SEM Strategy | GA4 | Google Keyword Planner | Meta Ad Manager | Shopify E-comm
Project Management
Notion | Jira