Ever Learning Rebranding Project
Brand Identity / Art Direction / Graphic Design
WHO
Ever Learning, is a group of tutorial schools in Hong Kong, target on students who are taking the Hong Kong Diploma of Secondary Education (HKDSE) and the Hong Kong Advanced Level Examination. In the recent year, EVL also taking places on early childhood education.
WHY
In Hong Kong, there is no clear indication of the expected learning outcomes for each grade in school, and content is not aligned. There is too much testing, and not enough practical experience. However, the native of education should be to learn solving problems and celebrate the mysteries of life. Therefore, EVL would like to relocate market position for being a dow-to-earth school, learning how to learn.
HOW
Re-brand the old logo into infinity round shape, represent knowledge has no limits, where all classes of people would join together and learn here.
