Hadabisei Winning Attitude Campaign 2017

Creative Strategy / Art Direction / Graphic Design / Production

WHO

Hadabisei is one of the skincare brands under Japan Karcie. The principles of it is "Always thinking of you" - forms the basis of all the work, products, and the attitudes of all personnel.

To know more, please visit : Hadabimask.hk

WHY

Being the very first advertising of Hadabisei in Hong Kong, our campaign direction is "Winning Attitude (完勝態度)". Winning Attitude means be the winner in every aspect. It can correspond with the brand principle, and match the attitude of our target audience (30-50 Hong Kong ladies), whom enjoy competition in daily life.

HOW

Our marketing strategy is focus on digital advertising, with some O2O materials, such as marketing site, online media post, window display, outdoor campaign, online video etc.

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Online Video

There are 16 epode online videos, with a simple storyline - how the lady get the boy's love.

To know more, please visit Hadabisei Channel

 
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