PolyU Building and Real Estate undergraduate degree application call-for-action Campaign
Creative Strategy / Art Direction / Graphic Design / Content Design
WHO
Ever since 1937, the Department of Building and Real Estate of the then Government Trade School has embarked on its journey in educating and supporting students to achieve professionalism in the construction and real estate industry. The Department aspires to be a world-class academic department in the field of construction and real estate.
WHY
In Hong Kong, BRE have been seen as alternative since long gone. While facing lower application rate, BRE would like to clarify and rebuild faculty image via series of advertising.
HOW
Illustrate the future of studying BRE and showing strong bonds with the industry. To stand out from their previous faculty promotion, in stead of photography, only graphic is used on the design to maximise imagination and create a new mood for the faculty. We picked essential tools of BRE to create the key visual, where each of them represent different professions under BRE, such as management, surveying and engineering.
