Noah HK | Christmas 2023 Sales Campaign

Art Direction | Content Planning | AI (MidJourney)

Noah is an online men's health platform that provides confidential treatment and delivery for ED, PE, Hair Loss and Weight Loss medications.
www.ofnoah.hk
Translate the campaign's key message to individuals by encouraging them to enhance both their inner and outer selves, guiding them on the journey to becoming a better person. Emphasize the idea that improving in both aspects can be the ultimate Christmas gift for men.
The theme of the campaign was “Better Person, Better “Present””.
We believe the path to becoming better self is the most thoughtful “Present” . This Christmas, celebrate the now. The 'Present' isn’t merely a gift; it’s every moment you choose to be a Better Man. Your moment to embrace, now.
As a year end campaign, we see Christmas as the largest cross-countries (SG, HK, JP) sales activity. On social media, we did 29 advert calendar posts in daily basis, part of them were partnering with serval FMCG companies, holding giveaway UCG games. Other than that, we also collaborated with KOLs and MI to widely spread our message.
In terms of branding, we established a mini-site to gather all information into a page, in order to provide a complete browsing experience to our audience.

Key Visual Development Process

We went from this….

To this!

And here’s the reason why:

In the initial phase, we considered using a figure mold to showcase the brand's products, but it risked looking like a regular post rather than a distinctive campaign key visual. Seeking a more exciting and bold approach that resonates with our "better man" theme, we experimented with a dynamic image featuring a man jumping on a gift box, complemented by window shadows. However, the youthful appearance of the protagonist didn't align with our 30 to 45-year-old target audience.

In the final iteration, we maintained the window shadow concept but refined the visual to feature a confident middle-aged man surrounded by carefully arranged presents. This adjustment successfully captured the campaign's essence, aligning with the brand identity and effectively targeting our desired demographic.

Social Media Content |

On social media, we did 29 advert calendar posts in daily basis, part of them were partnering with serval FMCG companies, holding giveaway UCG games. Other than that, we also collaborated with KOLs and MI to widely spread our message.