BlueOnion Ltd
Brand Identity / Art Direction / Graphic Design
WHO
BlueOnion is a disruptive investment research tool that leverages advanced technology to deliver research data on sustainable investment and qualitative performances of investment managers. BlueOnion currently tracks more than 47,000 primary funds with more than 175,000 share classes in 14 countries across 125 sectors.
To know more please visit: BlueOnion
WHY
The investment world is often murky, with limited charity when it comes to corporate governance, fund strategies and best practices. Connecting both global sellers and buyers, BlueOnion is a new disruptive investment research toll which digs deeper to unearth hard data and peel away the layers of complexity in investment.
HOW
Identify the brand propositions into 3 main concepts — “invest with clarity”, “invest for a better world” and “don’t invest in the dark“.
