Herbal Essences — Feel What’s Real campaign
Art Direction / Key Visual Design / Motion Graphic Design
WHO
Herbal Essences was born into nature with a free spirit and a joyful heart. Herbal Essences believes in ingredients with intent, packaging as items of beauty for her & the earth, colours found in nature, irresistibly delicious fragrances, and formulas that are as clean as possible without compromising the results she craves.
WHY
The brief was to follow the #Feel What’s Real (FWR) campaign, but create new product key visual for Herbal and features Top 3 Variants – Argan Oil & White Strawberry & Coconut (SH+CD).
HOW
With Feel What’s Real (FWR) campaign, we will make a communication shift from only talking about ingredient and credentialing to “Real” – Real hair, Real result, Real ingredients, and Credentialing. As a result, we use seasons as concept for the print, breaking products into different seasonal scenes base on their ingredients.
