Key Visual Design and Concept for Downy China
Branding / Key Visual Design / Concept / Retouch
WHO
Downy, also known as Lenor in Europe, Russia and Japan, is a brand of fabric softener produced by Procter & Gamble. The brief was to create new key visual for the brand while they was planning to launch new product packaging in China.
Concept
Provides long-lasting flower freshens and soften fabrics are key selling point of the product series. With that bear in mind, I visualised a flower blossom scenario by using semi-transparent yarn behind the product, and pairing with product related flowers.
