LevelMind@HKJC
Design Thinking / Creative Strategy / Branding / Art Direction
WHO
The Trust’s working with the Government, non-governmental organisations (NGOs) and community partners, committed to improving the quality of life of the people of Hong Kong. As a philanthropic organisation in its own right, the Trust also proactively identifies and initiates projects that anticipate future community and social needs.
WHY
As HKJC initiated and earmarked funding to launch a hub to provide mental wellness service for youth aged between 12 and 24, the brief was to named the organisation as well as branding identity.
HOW
A total of eight “LevelMind” hubs are established across the city, to enhance youth’s cognitive resources, personal strengths and overall mental wellness, to address early distress signals and provide early interventions and to change their health seeking behaviour. Our challenge was to build a positive and bright image without mention mental wellness, to prevent young people turn our help down.
To know more please visit : LevelMind@JC
