Happiness is — WM Group Christmas Campaign
Art Direction / Graphic Design / Illustration
WHO
Wooloomooloo Group has served sizzling premium steaks and time-honored favorites with the freshest ingredients and passion since 2004.
As an established member of Hong Kong’s grill house circle, they have developed three successful brands, Wooloomooloo Prime, Wooloomooloo Steakhouse and The Chop House, at prominent locations in Hong Kong and Singapore.
WHY
Marketing material of this campaign was briefed to include posters, brochure, online banner, magazine advertising, menus and tentcards. To achieve our goals, key visual for the campaign was decided to be Northern Europe style illustrations and classical, in order to point out the atmosphere.
HOW
Idea for 2016 WM Christmas campaign was “Happiness is _____”, where the second line of title would be different depends on restaurants’ characteristic. For Prime, title is “Happiness is living in the moment” because it emphasises high-quality of life; “Happiness is savouring my favour food” since Steakhouse claims for enjoying the good life with a memorable meal; and The Chop House’s title is “Happiness is a moment with great friends” as it created friendly and causal atmosphere for diners.
